In order to win, a presidential candidate must...
1. Establish a clear and concise message;
2. Consistently deliver that message;
3. Stay on message;
4. Target his voting audience, target areas where the base is located and where swing voters are located;
5. Target on a state by state basis, focusing on the states that have a probability of delivering enough electoral votes to win;
6. Know which states you can win, which states you can swing and which you will lose;
7. Close the vote margins on your opposition as close as possible;
8. Within each state target key counties and local areas and mobilize a get out the vote effort;
9. Be consistent and persistent in targeting;
10. Raise money.
Joe Biden's campaign is getting it. As the following shows he is engaged in targeting and using his resources where he has a probable chance of doing well, winning, or taking support away from the opposition.
"Texas is among the states targeted by a $280 million fall advertising blitz the campaign unveiled last week, part of a broader strategy aimed at putting Republican-leaning states, including Georgia, Iowa and Ohio, in play ahead of the Nov. 3 election against the Republican Trump.
With polls showing Biden holding a national lead over Trump and effectively tied in Texas, Democrats say a concerted effort in the state could expand his viable paths to the White House.
'Because of the pandemic, the battleground has grown,' said Democratic U.S. Representative Filemon Vela, who represents a south Texas seat." Read more at Reuters
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All the president is, is a glorified public relations man who spends his time flattering, kissing, and kicking people to get them to do what they are supposed to do anyway.
Harry S Truman
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― Nipsey Russell
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William O. Douglas